Bringing people together: the best way to eat better says Intermarché in new campaign by Romance
Posted on 2021 Aug,31

Listen to the article

It's back to school and Intermarché is back on the campaign trail with a new film called 'A Place to Live'

After « L’Amour, l’Amour », « J’ai tant rêvé », « C’est magnifique », and « Until my last breath », this new opus of the saga takes us to a small village in the south of France where a young teacher was assigned after his studies. All the children and parents of students are mobilizing to prepare a farewell dinner for him before his long-awaited departure for Paris.

The recipe that made the success of the saga remains unchanged: a French song, as many seasonal vegetables as emotion, and a beautiful story. In the kitchen, still the Paris-based Romance agency and director Katia Lewkowicz (Grand Bazar).

Accompanied by William Sheller’s eponymous song, it is also a hymn to the conviviality and sharing that we have missed so much this year.

It is obvious that Intermarché, as producers and retailers, is doing everything to help people eat better every day, as meals only take on their full flavor when they are shared with those we love.

This new TVC is displayed in 3 minutes 10, 1 minute 30, and 60 seconds formats.



Brand Credits

CEO : Vincent Bronsard
Strategic and Operational Marketing Directors : Camille Sassi, Anne Sainte-Marie

Marketing and Communication Director : Anne-Marie Gaultier
Brand and Communication Manager : Perrine Vignon
Brand and Communication Director : Anne Guivarch
Communications Account Manager : Aurélie Ansart
Communications Project Manager : Mallorie Baluteau
Media Director : Hervé Ribaud

Agency Credits

Agency: Romance Paris

CEO: Christophe Lichtenstein
Executive Creative Director : Alexandre Hervé
Copywriters : Alexandre Hervé, Philippe Pinel
Art Director : Julien Rézette
Head of Strategy : Jérome Lavillat
Associate Directors : Marie-Laure Dangeon & Émilie Franck

Account Director : Arthur Amis
Project Manager : Mathilde Cuveillier
TV Producer : Emilie Talpaert

Production Credits

Production : Grand bazar Director : Katia Lewkowicz DOP : Andrijs Parekh
Edit : Thierry Hoss

Stylist : Sonia Philouze
Production Design : Clément Price Thomas

Executive Producer : Juliette Desmarescaux

Production Director : Hugo Mérival
Sound Production : Schmooze
Music Supervisor : Alexandre Rabia (Universal)