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Spotify and its Paris-based agency Marcel unveil the streaming platform's first TV brand campaign in France and its tagline: “Écouter, ça change tout“ ("Listen, it changes everything").
With this film, the brand wanted to give a new light to its signature “Écouter, ça change tout” (French version of the global Listening is Everything) showing the importance of listening with a capital E in people's lives.
Listening to music, but also listening to others and to what surrounds us. To this end, Marcel has created a film that celebrates the connecting power of music.
This film, directed by Vincent Lobelle (of production company Iconoclast), is inspired by true stories.
These teachers, who listen to and are inspired by the lives of their students, by what they are passionate about and what fills their days today, to create a link, to appropriate their codes and thus better interest them.
Obviously here, through music and a sound that one can imagine being listened to more by a bunch of high school students, rap fans, than by a middle-aged French teacher, however cool he may be.
The spot is funny, lighthearted, and it manages to grasp your attention from the start till the last second thanks to the (connecting) power of music.
The new Spotify film "Écouter, ça change tout" ("Listening changes everything") started airing in 20 and 30-second formats on TV and digital.
Credits:
Spotify
Antoine Monin: Managing Director France and Benelux
Marie Ybert: Senior Marketing Manager
Marcel
Co-CEO: Pascal Nessim & Charles Georges-Picot
Chief Creative Officers: Gaëtan du Peloux, Youri Guerassimov
Creative Director: Clément Sechet
Art Director: Theophile Robaglia
Copywriter: Joseph Rozier
Co-Head of Strategic Planning: Léoda Esteve
Strategic Planner: Ruben Hassan
Associate Director: Thomas Bacharzyna
Business Director: Lucile Wissocq
Account Executive: Léa Reix
Project Manager: Emma Durand
TV Producer: Aurélien Lemesle
Production
Director: Vincent Lobelle
Producers: JP Gavini & Domitille Laurens
Executive Producer: David Van Berg
Production Director: Vincent Veve
Editing: Philippe Roch
Color Grading: Vincent Amor
Production Finalization: Pierre-Edouard Joubert
DOP: Marco Graziapiana
Post Production: POSTER
Sound Production: Prodigious
