KitKat Spares Technology a Break through unexpected film by Publicis ME
Posted on 2020 Feb,21  | By ArabAd staff

Today’s society is too reliable on technology. Reliable to a point that when phones freeze, PCs goes moody and the dreaded rainbow wheel of death shows up on your screen, it’s literally nightmare time and you feel a bead of sweat drip down your forehead. Don’t you just hate being let down by technology?

And aren’t we asking too much of technology? Playing on this idea, KitKat launched a campaign showcasing the people behind the voices of Siri and GPS, the people we are now relying on for a lot of our needs.

Kitkat wants us to imagine how technology gets MILLIONS of requests… Every single day. Therefore it reversed the situations through two lightsome and humorous films imagined by Publicis Dubaï and brilliantly directed by french award-winning director Vincent Lobelle, to remind us that everyone deserves a break… even technology!

Credits :

Agency : Publicis Middle East / Dubai

Client : KitKat/Nestle

Business Executive Officer : Emile Douaihy

Brand Communication Manager : Mayssa Abed

Brand Manager : Ghaith Hamed

Brand Manager :  Ziad Jabi

Executive Creative Director : Rana Najjar

Creative Director : Mohamed Bareche

Copywriter : Hani Mohsen

Art Director : Mohamed Youcef El Naggar

Art Director : Saaniya Abbas

Planning director : Jala Fawaz

Client services director : Maya Khammar

Associate Director : Abdel Rahmane Hassouna

Senior communication executive : Sabine Abdallah

Production house : Prodigious

TV Producer : Mayssa Mohamed Ali Al-Azem

Director : Vincent Lobelle