Today’s society is too reliable on technology. Reliable to a point that when phones freeze, PCs goes moody and the dreaded rainbow wheel of death shows up on your screen, it’s literally nightmare time and you feel a bead of sweat drip down your forehead. Don’t you just hate being let down by technology?
And aren’t we asking too much of technology? Playing on this idea, KitKat launched a campaign showcasing the people behind the voices of Siri and GPS, the people we are now relying on for a lot of our needs.
Kitkat wants us to imagine how technology gets MILLIONS of requests… Every single day. Therefore it reversed the situations through two lightsome and humorous films imagined by Publicis Dubaï and brilliantly directed by french award-winning director Vincent Lobelle, to remind us that everyone deserves a break… even technology!
Credits :
Agency : Publicis Middle East / Dubai
Client : KitKat/Nestle
Business Executive Officer : Emile Douaihy
Brand Communication Manager : Mayssa Abed
Brand Manager : Ghaith Hamed
Brand Manager : Ziad Jabi
Executive Creative Director : Rana Najjar
Creative Director : Mohamed Bareche
Copywriter : Hani Mohsen
Art Director : Mohamed Youcef El Naggar
Art Director : Saaniya Abbas
Planning director : Jala Fawaz
Client services director : Maya Khammar
Associate Director : Abdel Rahmane Hassouna
Senior communication executive : Sabine Abdallah
Production house : Prodigious
TV Producer : Mayssa Mohamed Ali Al-Azem
Director : Vincent Lobelle
