1362 entries shortlisted at the 60th annual D&AD Awards including 13 from the Middle East
Posted on 2022 May,18  | By ArabAd's staff

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The shortlisted entries for this year’s D&AD Awards have been announced across all categories, ahead of the winners being revealed in two virtual ceremonies on 25 and 26 May. Substantial increase in the number of entries including 71% from the Middle East and India, 35% from Europe, 15% from USA and Canada, 14% from South East Asia, 12% from UK and Ireland.

D&AD has announced the shortlist for this year’s D&AD Awards across all categories and comes ahead of the winners being revealed in two virtual ceremonies on 25 and 26 May.   

Since 1962, D&AD’s mission has been to stimulate and celebrate creative excellence with the belief that creativity is a key driver in commercial, economic, social and cultural success. Now in its 60th year, the Awards has grown to incorporate more than 40 categories judged by a cohort of nearly 400 of the world’s leading creative minds. The Awards recognise work that has made a significant impact and will inspire seasoned talent as well as the next generation.

1362 entries have been shortlisted for the Awards and come off the back of a robust number of entries for the 2022 Awards which surpass pre-pandemic entry records and is a testament to the value of recognising exceptional creative work. 

Additionally, this significant boost and breadth of entries from across the globe reiterate this year’s Awards manifesto, ‘Be Part of More’. Pencil winning work leaves an important and lasting legacy, informing the future of commercial creativity globally. Importantly, as an education charity, entries enable D&AD to deliver their ambitious learning programmes that bridge the gap between education and industry, and support underrepresented talent to develop their skills and their network.

Every year, the D&AD Awards categories evolve to best represent the creative and cultural landscape within which work is being produced. The revised programme addresses fundamental themes currently permeating the creative industries and ensures that the Awards remain the most relevant benchmark for creative excellence in design and advertising. 

The 2022 Awards saw the introduction of Upstream Innovation subcategories, awarding those rethinking products and services to fit within a circular system; Responsible Ideas, to champion work mindful of people and planet; dedicated subcategories for AR, VR and MR work as well as Use of XR to recognise work that is reimagining how brands interact with consumers; and subcategories under Health & Wellbeing for those innovating in the field of health, wellness, fitness and nutrition.


13 entries have been shortlisted from the Middle East - one from Egypt, one from KSA and 11 from the UAE including 5 entries for Havas Middle East:

IKEA Aliens/ Branding -Tactical / Memac Ogilvy UAE

Meet Sarha / Digital - Use of Technology / Wunderman Thompson KSA

Offline Hour /Digital - mobile / M&C Saatchi UAE

Adidas Liquid Billboard - Experiential /Public Spaces - Havas Middle East

Adidas Liquid Billboard - Media /Press & Outdoor - Havas Middle East 

Adidas Liquid Billboard - PR /Events & Stunts - Havas Middle East 

Adidas Liquid Billboard - Press & Outdoor /Innovation - Havas Middle East 

Adidas Liquid Billboard - Spatial Design / Installations - Havas Middle East 

Shift+K+F+C - Gaming / e-commerce - TBWA\RAAD Dubai

Plastic Pollution - Illustration /Poster - Leo Burnett Dubai

The Elections Edition - Impact /Local Solution - Impact BBDO Dubai & Impact BBDO Beirut

Emirates Burj Khalifa Ad - PR / Events & Stunts - Yasmine Saade - Samuel Bhite - Richard Billington - UAE

Modern Belya - Type Design / Display - Najla Badran - Moussad Khudair - Egypt


The top ranking countries by number of Shortlisted Entries are: 

  1. United States: 400
  2. United Kingdom: 273
  3. France: 113
  4. Germany:  85
  5. Brazil: 62 
  6. Australia: 56
  7. China: 48
  8. Japan: 45
  9. Canada: 44
  10. India: 37


The top 5 ranking entrant companies by number of Shortlisted Entries are:

  1. Ogilvy UK: 25
  2. TBWA\Paris: 22
  3. Area 23, An IPG Health Company: 20
  4. BETC Paris: 19
  5. adam&eveDDB: 18


The total number of Entries shortlisted in each category are:

Animation -  30 Entries

Art Direction - 31 Entries

Book Design - 37 Entries

Branding - 67 Entries

Casting - 45 Entries

Cinematography - 21 Entries

Creative Transformation - 11 Entries

Digital - 86 Entries

Digital Design - 27 Entries

Direct - 48 Entries

Direction - 45 Entries 

E-Commerce - 21 Entries

Editing - 22 Entries 

Entertainment - 62 Entries

Experiential - 53 Entries

Film - 77 Entries

Future Impact - 6 Entries

Gaming - 14 Entries

Graphic Design - 50 Entries

Illustration - 36 Entries 

Impact - 49 Entries

Integrated - 17 Entries

Magazine & Newspaper Design - 26 Entries

Media - 51 Entries

Music Videos - 18 Entries

Packaging Design - 48 Entries

Photography - 17 Entries

PR - 60 Entries

Press & Outdoor - 55 Entries

Product Design - 34 Entries

Production Design - 20 Entries

Radio & Audio - 17 Entries

Side Hustle - 7 Entries

Sound Design & Use of Music - 31 Entries

Spatial Design - 21 Entries

Type Design - 9  Entries 

Typography - 16 Entries

Visual Effects - 26 Entries

Writing for Advertising - 30 Entries

Writing for Design - 21 Entries


2022 submissions have seen a substantial increase in entries from nearly all regions. Middle East & India have seen the most significant change with an uplift of 71%, followed by Europe (35%), USA and Canada (15%), South East Asia (14%), UK & Ireland (12%), and Oceania (8%). In addition, there was a record number of total entries for this year’s Awards with an 18% overall increase. 

Dara Lynch, Chief Operating Officer at D&AD, commented: “Over the last 60 years, D&AD Awards have gone on to be recognised as the ultimate creative accolade with one of the most rigorous judging processes that holds creativity to the highest possible standard. This year we have seen record entry figures that reflect the exceptional resolve of our industry and the belief that great creative work can create better outcomes for all. As a non-profit education charity, Awards entries fund our learning programmes, enabling D&AD to work towards a fairer and more sustainable future. This year, we not only celebrate the best creative work created from the past year but also the contribution that every entrant makes towards skills development and supporting underrepresented talent reflected in our manifesto, ‘Be Part of More’. We now look forward to the Awards ceremony on the 25th and 26th of May, when we will be able to reveal work which has received a coveted D&AD Pencil.” 

Donal Keenan, Awards Director at D&AD, commented: “I can speak on behalf of the over 400 Judges involved in this year’s Awards judging process that the task of selecting entries for the shortlists was no easy feat. We were all positively surprised not only with the increased amount of creative work that has been submitted worldwide, but also with the calibre and quality of work coming through across categories. Some of the projects here on this list have really risen up to the current challenging landscape and showcased solutions that address pressing issues of our time. And, for that, I’d like to congratulate all the entrants shortlisted on the well-deserved recognition.”

As part of D&AD’s commitment to improving accessibility and diversity in the creative sector, particularly during the current economic climate, all entries were offered a 40% discount to enter their work by 12 January 2022.

Pencil winners will be announced in two separate virtual awards ceremonies on 25 and 26 May respectively.

All 1362 shortlisted pieces are showcased on the D&AD website