Ramzi Barakat: ‘I Fear Disappointments’
Posted on 2018 Mar,15

Ramzi Barakat is the founder of B, a boutique agency and welovebrand a dedicated branding & social media agency. He was formerly the chief creative officer of Drive Dentsu and has won many creative awards in major international competitions except at Cannes, which is still on his bucket list. ArabAd picks his heart and mind through this light-hearted and informal questionnaire.

What gets you up in the morning?

A ray of sunshine in my bedroom.

What do you enjoy most about your job?

It is a new job every day.            

What is your greatest extravagance?

Expensive hotels.

What keeps you up at night?

A creative idea.

What would be your worst nightmare?

Find out that an idea has already been done.

What music have you been listening to lately?

Mina Tindle (Pan), Lou Doillon (Devil or Angel).

Who would you like to sit next to on a seven-hour flight? 

Neymar Jr.

If you could have dinner with someone, living or dead, who would it be; and what question would you ask him/her? 

John Hegarty.

Q: What about starting BBH for the Middle East? We already have the first letter B :)

What business tip would you give the newbies?

Never ever, ever, ever, compromise on an idea.

What is your idea of perfect happiness?

A day in Venice.

What’s the last movie you saw?

The Insult. I truly hope they win a deserved Oscar. They already won mine.


I am... (most probably) an artist.

I like… beautiful things.

I want... a new car.

I have... a guardian angel.

I wish... if all my dreams came true.

I hate... nothing. I fight hate and anger daily.

I fear... disappointments.

I Google... everything.

I wonder... about the science and meaning of luck.

I regret... 
being too sweet at times, too nice.

I love... with all my soul.

I need... love. Constantly.

If I ruled the world... it would be a much better place.

I dream… when I am awake more than when I am asleep.


My Favourite…

Dream Destination: Untouched authentic islands

Restaurant: A fisherman’s in Meganisi island (Greece)

Hotel: Plaza Athenée, for the special notes on their beds PHOTO 3

Meal: As long as there is good wine

Quote: What goes around comes around

Book: ‘Turning Intelligence into Magic’ 

Movie: Les Intouchables

Flower: Wild ones

Animal: Giraffe

Poet: Talal Haidar / Mahmoud Darwish / Rahbani brothers

Music/band: Rahbani brothers / Ziad Rahbani

Painter: Jeff Koons

Heroes: Ahed Tamimi