Emirates Esports Association to join twofour54’s Yas Creative Hub
Posted on 2021 Feb,17

twofour54 Abu Dhabi and Emirates Esports Association have signed an agreement that will accelerate the growth of eSports in the UAE, the latest development in twofour54’s mission to establish Abu Dhabi as the regional hub for gaming and esports. The MoU was signed during a virtual meeting attended by His Highness Sheikh Sultan bin Khalifa al Nahyan, President of the Emirates Esports Association.

The Emirates Esports Association, the UAE’s governing body, will establish their headquarters at the Gaming Hub within twofour54’s new media and entertainment campus, Yas Creative Hub, when it opens later this year. As a member of both the Arab Esports Federation and International Esports Federation, Emirates Esports Association will work with twofour54 to expanding its regional eSports reach, improve the standardisation of industry regulations for the benefit of players, fans, content owners, developers and event organisers, as well as bringing more tournaments and eSports conferences to Abu Dhabi.

“As we continue our journey of establishing Abu Dhabi as the region’s top destination for gaming and eSports, it is partnerships with entities such as the Emirates eSports Association that will add incredible value to all stakeholders in the growing eSports industry,” said James Hartt, Director, Strategy & Business Development, twofour54.

“The gaming and eSports markets in the MENA region are growing faster than anywhere else in the world. As the regional gaming hub, Abu Dhabi is an ideal location for gaming businesses, and this creates an abundance of employment opportunities for skilled gaming industry talent,” he added.

The global gaming industry is projected to generate US$300 billion in revenue by 2025, with the MENA region witnessing the highest growth rates. Additionally, the eSports sector is growing twice as fast in MENA than the global average due in part to a young population.