Groupe Aksal to launch a regional interactive platform
Posted on 2021 Sep,28

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Groupe Aksal is set to launch in the few coming weeks, what is announced to be one of the region’s most interactive e-commerce market places to serve the region’s growing need for an all-inclusive platform with a bouquet of services including retail, health, lifestyle, cooking and many more.

Groupe Aksal, a Moroccan based conglomerate, led by one of the region’s most admired entrepreneurial minds, Salwa Akhannouch, is also one of the Arab world’s biggest retail groups, with more than 30 business affiliates, 45 brands, a foundation and an academy, in addition to a number of malls and more than 34000 square meters of retail surface areas under its umbrella.

The Group is now looking into expanding its dominance to the digital space by launching one of the most anticipated platforms in the region, which our sources have now confirmed to be called “Wa-Sal”.

WA-SAL aims at operating as a global e-commerce marketplace that aims to deliver a revolutionary e-shopping and lifestyle experience, powered by an innovative human service and serving as a ONE stop destination for lifestyle inspirations and shopping, through storytelling and content with an editorial arm.

Sources confirm that Wa-Sal will include a unique assortment of brands, from the rising designers to the well reputed names in the different fields, covering no less than 17 categories, which will include Luxury & Designers, Beauty & Aesthetics, Fitness & wellness, Home & Decoration, Food & Gourmet, Mother care & Childcare, Men, Kids, Teens, Media and Tech, Moroccan chic, Local and hand-made, making it an experience like no other.

The people behind the platform have asserted that their main target will be to deliver an outstanding, tailor-made shopping and living experience, matched with high-end and personalized services, all in a customer-centric philosophy powered by an innovative technology, and driven by artificial intelligence.