Kharabeesh, Natural Star join hands to woo global Arabic content market
Posted on 2021 Apr,20

Kharabeesh – a regional company that produces Arabic-language animated cartoons, music videos and talk shows – and Dubai-based production agency Natural Star have signed a strategic partnership agreement to create quality media content, TV shows, movies and documentaries for the global market.

“A new renaissance era of content is on the way. It is being built by the young disruptive generation of emerging players. We both at Kharabeesh and Natural Star believe that the partnership will create a new wave for us to ride on. We are eager to make a mark together,” said Wael Attili, Co-founder and VP of Content at Kharabeesh, which has presence in Dubai, Riyadh and Amman.

“Thanks to an increased internet usage and high smartphone penetration across the world, there is huge market opportunity for innovative and creative content. Our collaboration will ensure that quality products reach the Global Digital Video Content Market, which is expanding at a rapid pace and is fueled by shifting trends,” Attili added.

On his part, Natural Star Founder and CEO Najib Sabbagh said, "As content in the region sets eyes on the new horizons, all local players should look towards building strong partnerships, thus providing them with the opportunity to become players in the international markets. The partnership with Kharabeesh is at the core of this thought process. This will help both of us expand further and faster."

“Natural Star, a content hub launched out of the MENA region in 2012, puts fresh and original productions in an innovative frame that fits the Arab viewers and elevates the level of Arabic content and represents the real social stories with the objective to inspire audiences and promote constructive messages,” Sabbagh highlighted.

“We are constantly on the move to expand our coverage to new countries, boost the impact of the shows produced and maximise our audience's diversity,” said Sabbagh, adding that the partnership is likely to bolster the reach of Kharabeesh -- an open space where illustrators, animators, designers work collaboratively.

“The agreement with Natural Star will further strengthen our global appeal,” said Attili of Kharabeesh, one of the fastest-growing creative companies in the Arab World and the region.