New structure at MBC Group to Keep Pace with Massive Digital Growth
Posted on 2020 Dec,16

Keeping pace with the acceleration of opportunities in the digital media and OTT markets and facing the challenge of delivering on the Saudi Kingdom’s Vision 2030 media agenda, MBC GROUP’s Board of Directors has appointed Majid Al Ibrahim as a Board Representative to assess, oversee and facilitate the implementation of new initiatives and mandates.

The Board also decided to appoint Sam Barnett as the new GROUP CEO succeeding Marc Antoine d’Halluin who was appointed as an Advisor to the Board, to guide its strategic vision. It’s worth noting that Barnett had spent more than 17 years with the GROUP, including as GROUP CEO until end of December 2019 and brings a wealth of experience to reinforce MBC GROUP’s senior management team.

In this context, MBC GROUP Chairman Waleed Al Ibrahim wished Majid Al Ibrahim, Marc Antoine d’Halluin and Sam Barnett, the best of success in their endeavors and thanked them for their continuous dedication to making MBC GROUP a global media leader, which has successfully pivoted towards the OTT world.

The new structure is designed mainly to keep pace with massive digital growth experienced by digital activities including Shahid VIP and in line with the active corporate development pipeline.