Advertising
- Brands cut $50 billion from global adspend in wake of COVID-19
Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led by severe cuts in investment among major product sectors as a result of the COVID-19 …
- Lebanon’s adspend and brands, agencies top 10 performers rankings for 2019
Ghada Azzi
It is unlikely that a consensus will ever be reached when it comes to the sensitive topic of regional advertising spend. Most analytics companies rely on a mix of rate …
- MENA Advertising Expenditure Dissected Elie Aoun
- The impact of Covid-19 on brands and their marketing Iain Akerman
- The fallout from Covid-19 on regional agencies Iain Akerman
- Jureeporn Thaidumrong: ‘Choose humbleness and gratefulness’ Nils Adriaans & Gijs de Swarte
- Stifling stereotypes in Advertising Iain Akerman
- The struggle for gender equality in the communications industry
- Advertising 2020 Vision and Priorities
- When Hug became AKQA - an interview with Tim Baker Iain Akerman
- Lebanon: Advertising in a time of crisis
- Lebanese Ad men and Women Fighting for Survival Iain Akerman
- Mohamed Fouad: 'The creative talents in Egypt are immense'
- David Droga: 'I wasn’t interested in just getting a job' Nils Adriaans