Digital
- Johnson Glade’s Baby Abeer Campaign Introduces First-Ever Snapchat Lens Triggered by a User’s Eyes
On International Women’s Day (March 8), SC Johnson's Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and bright hopes …
- Saudi Telecom Company Takes a Bold Decision to Move the Nation’s Digital Transformation Forward
As you know, 2018 was a transformative year for Saudi Arabia, but what you might not know is how 19 December in particular, was a game-changer. That was the day, …
- Trends to look out for in 2019 by Remie Abdo, Head of Strategic Planning at TBWA/Raad
- Digital Transformation to take a firmer grip on companies in the coming years, says Ralph Raad, General Manager of Memac Ogilvy, Beirut Ralph Raad
- Trends to look out for in 2019
- Technology Rules - by Carole Hayek of Magna Beirut
- Twitter launches #ElevatorTweets Campaign, a first of such initiative in MENA ArabAd staff
- AVOD growth is outpacing other paid media, with spend set to near double to $47bn by 2023
- Triangle MENA: Keeping up to speed
- An end to fraud? Iain Akerman
- Augmented Reality: a vision of the future Iain Akerman
- Building Brands in a Digital Age - an interview with Samer Shoueiry of Publicis Dubai
- Adapting brands to the digital age Krikor Khatchikian
- The Client Dilemma By Iain Akerman