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ARABAD NEWSLETTER August, 09 2022
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Trends in social media for 2021 by Tito Ribeiro

Digital

 
“The digital platforms will be an integral part of everyday life. Because of the importance of social media to consumers, marketing professionals and companies are willing to excel in the digital world and thereby gather consumers’ attention, have a good performance and increase the selling records. Digital transformation will increase at an accelerated pace in the whole world, which will stimulate organizational change and take the topic ‘social media’ to the presidency. Hence, it will be set as a priority inside the company. However, because of content overload in social media as a result of high competition, the marketing …

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Quarantining on Disconnected Arabic Fonts: Kameel Hawa’s new take at the art of shaping Arabic letters

Art & Design

The names of the fonts in question, “Iklil” and “Tawtam” respectively, serve as the reader’s first hints to their starkly different aesthetics; whereas “Iklil” (Arabic for “floral crown”) has a lace-like presence with its thin, intricate letterforms; “Tawtam” (Arabic for “Totem”) is thick, bulky, and tribal.

Both fonts belong to the Display category, namely, fonts that are best suitable for use in larger setting for titling or callout contexts – as opposed to Text fonts, which are set in smaller size for body text.

As mentioned, the two fonts are disconnected, which is …

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GMC Arabia and FP7 McCann launch ‘Legacy of Verse’ GMC Yukon new Campaign
-Ads of the week-



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Global creative agency 180 expands footprint to the Middle East
-Advertising-



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Burger King unveils new identity
-Branding-



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MBC Group launches specialist agency for managing Saudi talent in media and entertainment
-News-in-brief-



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