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ARABAD NEWSLETTER July, 07 2022
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Reda Raad’s journey into adland

Advertising

“I was always fascinated by advertising,” says Reda Raad, the chief executive of TBWA\Raad. “My father, who was somebody I looked up to and considered a mentor, had this passion and enthusiasm for advertising that was contagious. From the very beginning I was very inquisitive and always wanted to know more. I remember we’d have these running commentaries from my father when we watched television in the evening and he would tell us the backstories of some of the commercials. This was the world I grew up in.”

Raad, who is on the other end of a Zoom call from …

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Tahaab Rais on his new role at Publicis Groupe

Advertising

ArabAd talks to Tahaab Rais to learn what’s at stake for him in his new role and what does he hope to achieve.

 

When Tahaab Rais walked through the doors of the Publicis Groupe for the first time in February, he did so as arguably the region’s most lauded strategist. Under his strategic leadership, FP7 McCann had been named the worlds most effective agency by WARC and the most effective agency globally by the Effie Index. In total, he’d spent a decade within McCann Worldgroup, forging the kind of professional reputation that …

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Outerpond, the new platform designed to bring world opportunities to Lebanese businesses
-Industry Talk-



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Roger Halaby on Ethical Marketing
-Industry Talk-



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Serviceplan Experience rolls out a lighthearted film for Abdul Latif Jameel Motors capturing the true dynamics of Ramadan
-Industry Talk-



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Peugeot brings genuine Ramadan vibe in new campaign by Science & Sunshine
-Ads Of The Week-



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