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ARABAD NEWSLETTER October, 03 2024
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The Womanity Foundation and TBWA\Raad allow late female scientists to deliver their 'Noble Speech'

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February 11th, is the UN’s International Day of Women and Girls in Science. To commemorate this occasion and bring to life its mission to accelerate gender equality and foster an inclusive world where every girl and woman enjoys full rights and equal opportunities, The Womanity Foundation collaborated with creative agency TBWA\RAAD to launch THE NOBLE SPEECH

Using technology, The Womanity Foundation brought late female scientists back to life, turning them into Nobel laureates and enabling them to finally give their Nobel Prize acceptance speech.

For decades, in the male-dominated field of science, many female scientists have had to witness their …

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The new Museum of Sound campaign by Serviceplan ME marks BMW’s entry into the world of NFTs

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As the world looks ahead to a more sustainable future with electric cars replacing engines, BMW Middle East in partnership with their Dubai importer AGMC, has decided to record and archive the roar of the BMW M Engines in the ‘Museum of Sound’ NFT Collection. 

The idea was developed by Serviceplan Middle East who conceived an NFT campaign with BMW, creating a ‘Museum of Sound’ featuring the recordings of BMW M Engines.

By 2023, BMW will have 25 electrified models on the road. As the future goes electric and engines go quiet, the iconic roar of the BMW M Engines …

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Social trends shaping business in 2022 and beyond
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Current Global launches in MENAT region as new communications offering
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Hilton introduces waitographers
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Memac Ogilvy appoints Samer Abboud as first Regional Chief Growth Officer for MENA
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