Facebook Twitter Instagram Instagram
ARABAD NEWSLETTER December, 07 2022
Logo


The power of podcasts

Advertising

Podcasting in the Middle East is on the rise. ArabAd asks why and looks at what it will take for brand engagement to shine.

“Knowing whats old is new again in marketing,” says Anis Zantout. “Nowhere is this more true than with radio and podcasts.” The regional digital director at FP7 McCann is discussing the popularity of podcasts – those “next-generation reincarnations of radio” that enable people to “granularly tune in to audio-on-demand topics of interest”. Topics that help you “feel connected, zone into a quite space, and focus …

Read More

Welcome to the world of social

Advertising

ArabAd looks at the strengths and weaknesses of four of the most popular social media platforms and evaluates their value to brands

 

FACEBOOK

Audience: Pretty much everybody. Or at least that was the case until young people started abandoning the platform in droves. Although Facebook doesn’t release information relating to demographics, teenage users in the US declined by 13 per cent between 2019 and early 2021, according to leaked documents that form part of ‘The Facebook Files’. That decline is expected to continue, with …

Read More


Image

Karim Bourgi and MullenLowe MENA fight cyberbullying and apologize on behalf of the internet with Chocapologies campaign
-Advertising-



Read more

Scott Rose on NYF Advertising Awards 2022: ‘we're narrowing the competition's focus’
-Events-



Read more
Image




Image

Is Influencer marketing a sustainable method for marketing communications?
-Digital-



Read more

Hospitality's Food & Beverage Trends in 2022
-Industry-talk-



Read more
Image


Facebook Twitter Instagram Youtube

Copyright © 2016-2022 ARABAD ● Visit dev.arabadonline.com

Level 5 Holding
00961 1 611 115
President Elias Hraoui Avenue
Tehwita - Beirut - Lebanon