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ARABAD NEWSLETTER December, 07 2022
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Nina Jasinski on Ogilvy’s growth

Advertising

Nina Jasinski, Global MD New Business & Chief Marketing Officer UK at Ogilvy discusses the agency’s growth

 

For a couple of years now you’ve combined the role of Chief Marketing Officer UK with Global MD New Business. How do you manage such diverse responsibilities?

It’s certainly busy, let’s put it that way! The first thing to say is that we’ve got established teams working with me on both sides of the role. For example, in the UK there is a large and established team, run by Jane Douglas, so …

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Working from home – An opportunity to seize or a dilemma to freeze?

Industry Talk

The shift to a virtual world of work presents both an opportunity and a fear of ambiguity.

Office life has existed for so many years, and we’ve got accustomed to it. Punching in, having our morning coffee on our desks while checking emails, jumping into team brainstorming sessions, cracking jokes with some colleagues, and so on… Out of all this, what’s most important is that management knew exactly how time is being managed.

With the pandemic and the radical shift to working from home, most firms had to adapt quickly as they …

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Adidas creates world’s first ever liquid billboard
-Advertising-



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PHNX 2021 Winners Announced
-Events-



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Three-Quarters of MENA Professionals Have Positive Outlook Towards the Upcoming Year, new Survey indicates
-News-in-brief-



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Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives
-Digital-



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