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ARABAD NEWSLETTER November, 30 2022
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Home Box and Leo Burnett Dubai roll out a moving short to bring light to all hidden rooms in the Middle East

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On June 16, International Domestic Workers Day - a special yet a forgotten day – Home Box kickstarted its commitment to a meaningful initiative across the Gulf region.

A short film has been launched by the furniture retailer in the Middle East in collaboration with Leo Burnett agency in Dubai. It features real domestic workers, based in the Middle East, each telling their own story and describing their favourite place in the homes they work in. Out of all the places they speak about, one room remains hidden: their own room.

This film, inspired from …

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BEEAH launched ‘Race for Life’ campaign to raise awareness on the impact of plastic pollution on camels

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The dangerous impact plastic has on camels is being highlighted in a new initiative Race for Life being launched, following the introduction of charges for single-use plastic bags in shops across the Emirate by the Dubai Executive Council.

Race for Life aims to generate awareness with the general public about the effects of irresponsible plastic disposal by campers and tourists by bringing the issue to the forefront and to remind us to clean up after ourselves and take our rubbish home, picking up any other potentially harmful debris we see.

As part of the initiative, a powerful concept film that features …

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Six key takeaways from Cannes Lions 2022 and how your campaigns can be better by Thomas Kolster
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New York Festivals Advertising Awards’ winners announced: McCann Paris’ The Bread Exam is Best of Show
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Brands will spend $27.5 billion on Influencer Advertising in 2022
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New report from Wunderman Thompson outlines the driving forces behind the next wave of inclusion
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