Facebook Twitter Instagram Instagram
ARABAD NEWSLETTER August, 09 2022
Logo


Creative Leaders Talk Trends at ArabAd’s ‘The State of Creativity: MENA’ Panel at Creative Week 2021

Advertising

Three of the region’s top creative leaders met last week for an in-depth conversation about “The State of Creativity: MENA” panel hosted by ArabAd, as part of The One Club for Creativity’s global Creative Week 2021.

Featured on the panel were Mohamed Fouad, ECD, Wundermen Thompson Egypt, Cairo; Walid Kanaan, CCO TBWA\RAAD, Lebanon and Dubai; and Natasha Romariz Maasri, ECD, Leo Burnett Beirut. The session was moderated by Enas Rashwan, president of The One Club-Cairo chapter and founder/president, Cairo Ad School.

The panel was a lively discussion of current creative trends in MENA, the region’s best work of the …

Read More

Five questions practitioners should ask before they begin their MMM journey

Digital

Being a part of the digital world for the past nine years, I have myself witnessed our digital ecosystems constantly evolving. At present, data protection laws and anti-tracking policies are the epicenters of the digital universe. However, the industry has been able to pivot and find innovative ways to combat such situations. One solution to manage the current state would be moving away from consumer-level tracking to aggregated measurement studies. One such measurement solution is the Marketing Mix Modeling; it is a time-tested statistical analysis thriving on historical sales data, marketing & non-marketing activities, and …

Read More


Image

Winners announced for the inaugural WARC Awards for Effectiveness 2021
-Events-



Read more

The One Show 2021 MENA creative rankings by country announced
-Events-



Read more
Image




Image

Yas Island ‘flips the script’ on summer ad campaigns with Toy Talks video series
-Ads-of-the-week-



Read more

Social Grace: How the Region’s FinTech Innovators Can Appeal to Digital Natives
-Digital-



Read more
Image


Facebook Twitter Instagram Youtube

Copyright © 2016-2022 ARABAD ● Visit dev.arabadonline.com

Level 5 Holding
00961 1 611 115
President Elias Hraoui Avenue
Tehwita - Beirut - Lebanon