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ARABAD NEWSLETTER July, 07 2022
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Wunderman Thompson and KitKat introduce the Blink Break, an AI-powered fun contest

Advertising

With scientific studies showing that even brief diversions from a task can dramatically improve one’s ability to focus, and more than ever people are turning to social media to break up their day with Instagram being particularly popular, especially with Gen Z, with 63% of users scrolling through their feed at least once a day, KitKat wanted to remind people of its “Have a Break” famous positioning and propose something new.

The famous chocolate bar brand introduced the 'Blink Break', a fun distraction from the mundane that gives people the chance to have a break from what they’re doing and go head-to-head in an AI-powered staring …

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Just dots and dashes waiting to be decoded in Jeep new campaign, ‘The Call of Adventure’, created by Publicis Groupe Middle East

Advertising

One of the most recognizable features of the Jeep brand is the iconic seven-slot grille that is on every Jeep model. It has become a trademark design of Jeep often showcased in playful creative manners in the brand’s manifold campaigns and of course serving as an invitation for adventure. But what if it could communicate?

Inspired by the signature styling element of Jeep cars, Publicis Middle East has created a new language of adventure based on the brand grille’s distinctive dots and dashes, which have become a symbol of adventurous spirit: O|||||||O   

Just as Morse Code is made up of a series of dots and dashes, the Jeep brand …

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D&AD 2022 Awards: Impact BBDO wins coveted yellow Pencil
-Events/ Awards-



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Dubai Tourism welcomes the world to its winter season Expo with dynamic film by Great Guns’ Federico Mazzarisi
-Advertising-



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Mashreq Bank selects Brand New Galaxy/Assembly as Media agency of record
-news-in-brief-



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Unexpected eCommerce trends to tap into in 2022 and beyond
-Digital-



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