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ARABAD NEWSLETTER August, 09 2022
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Telling Tales of Romance

Advertising

Once upon a time, before the pandemic was even a whisper and when the world was full of possibility, I had a long lunch with Alexandre Hervé, now co-founder and executive creative director of the agency Romance in Paris. I can’t remember what we talked about – only that the conversation was relaxed and amusing. Perhaps I felt at home because the bistro was tucked away behind Place de Clichy, about two minutes from the street where my girlfriend (now my wife) lived back then.

Last week we had another long conversation – …

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Confident CEOs applying the harsh lessons from COVID-19 to build back stronger

News In Brief

One year after COVID-19 was declared a pandemic, CEOs are increasingly confident in global economic recovery – 72% of business leaders in the Middle East and 76% globally believe that economic growth will improve in 2021.

As mass vaccination programmes offer an assured exit from the pandemic, Middle East CEOs are also more optimistic about their organisation’s growth prospects. Some 52% of those polled said they are ‘very confident’ about revenue growth over the next 3 years, compared to 47% globally.

Hani Ashkar, PwC Middle East Senior Partner, said: “After successfully navigating the uncertainty brought about as a result of …

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Bechara Mouzannar Named as Dubai Lynx Advertising Person of the Year
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With Ramadan approaching, TikTok sheds light on its community trends in MENA
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Facebook launches guide enabling brands to discover expert insights and solutions to uncover growth this Ramadan
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'Et moi ? Et moi ? Et moi ?' Intermarché's new campaign shows it cares about large families
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