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ARABAD NEWSLETTER August, 09 2022
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Renault Quietly Reveals New Logo

Branding

You may have already seen this logo on the R5 concept unveiled during the presentation of the "Renaulution" strategic plan on January 14th.
The new logo would thus make its grand premiere on the next 100% electric Mégane, which must be unveiled before the end of the year for a commercial launch in 2022.

Despite this discreet launch, this new logo marks an important change for Renault and the end of the slightly rounded rhombus launched in 2015. This modern reinterpretation of the Vasarely logo would be the 13th in the history of the brand started in 1898, with …

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Firas Mghames on How the Hybrid Model Can Speed Up Digital Transformation

Advertising

In today’s fast paced world, clients want it all, and they want it fast. In fact, this holistic and speedy mindset is necessary for success in markets nowadays. For brands, optimizing the process is the first step. When it’s all said and done, this optimization puts the brand on the fast track to digital transformation: the key to soaring above. To achieve optimization, you need a basket full of speedy workers, skilled minds, creative talents, and knowledgeable busy bees. The bottom line is, you need a Hybrid Model.

Digital Transformation starts with seeking out …

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New Snapchat report reveals Middle East users’ USD425 billion spending power
-News-in-brief-



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Under Armour hands regional creative remit to TBWA\RAAD
-News-in-brief-



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Cresta Awards 2021 launches with ‘bespoke’ service to winners
-Events-



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What are the most watched programs this week on Lebanese TV?
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