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ARABAD NEWSLETTER July, 07 2022
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One of the region’s most successful marketing pioneers, Edmond Moutran, has passed away

Advertising

One of the region’s most beloved and successful marketing figures, Edmond Moutran, founder and chairman of Memac Ogilvy, has passed away, following a heart attack. He was 77.

Edmond Moutran – aka Eddie to his friends and colleagues – is a well-reputed pioneer in the MENA communications industry, also renowned as the man who created many “firsts”.

Moutran was indeed the first Lebanese advertising professional to work and open shop in the Arabian Gulf. Arriving in Bahrain in 1973, he joined Intermarkets, the oldest advertising group in the Middle East, and set up the first regional office for the group.

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Broadcast TV spend fell $34bn worldwide last year as advertisers moved money into streaming platforms

Advertising

WARC Global Advertising Trends: Next Generation TV

Advertising spend on broadcast television (excluding political ads) fell by $34bn worldwide last year, as the coronavirus paralysed production and brands moved money into streaming platforms finds WARC, the international marketing intelligence service.

As the broadcast TV market ebbed last year, advertiser-funded video-on-demand (AVOD) services - including platforms such as Hulu, Peacock and YouTube - saw brand investment rise by 9.9% to a total of $26.7bn. Further, projections from Digital TV Research show that the AVOD market is set to double to a value of $54bn by 2025.

Brand investment in …

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McDonald's packaging receives a new playful design makeover
- Branding -



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How To Grow Rich During The Pandemic - A film by Emirates NBD and Dubai Police warning about online frauds
- Ads-of-the-week -



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Pepsi and Face To Face Rolls Out New Campaign That Pays Tribute To Saudi Arabia
- Ads-of-the-week -



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Team Red Dot turns talabat into a super saviour with ‘Super Saver’ campaign
- Ads-of-the-week -



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