Advertising

Elie Aoun, CEO Ipsos Media Middle East & Africa discusses MENA 2020 ad spend.

When we used to describe the previous years as challenging, the year 2020 made us rethink and redefine the concept of the word challenging all together. Never in anyone’s dreams have we thought that we go through a global sanitary crisis of this magnitude.

What started as a virus in China by the end of 2019 transformed to a worldwide pandemic that paralysed the whole world as of March 2020. Covid-19 brought much of the global economy …

Advertising

“I would like to live in a world where the gender topic is not on the table anymore, just like at Feer McQueen,” says Elsie Arayes, the agency’s senior art director. “I never felt like a second-class citizen, I never felt like I was taken for granted, and most importantly the thought never even crossed my mind. That is true gender parity. And some day I hope everyone will be weighed by how they think rather than whether they pee standing up or sitting down.”

TBWA\RAAD wins regional Creative mandate for Sheikh Shakhbout Medical City (SSMC)
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