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ARABAD NEWSLETTER December, 07 2022
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Against All Odds, Crisis-Ridden Lebanon Remains Region’s Creative Hub: Memac Ogilvy’s MENA CEO David Fox Eyes the Future

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Spearheading Memac Ogilvy since March 2021 after over six years at the helm of Ogilvy Australia, CEO for the MENA region David Fox has been looking into new ways of expanding the network’s outlook and propelling its legacy into the future amid transformative post-pandemic times. And with Lebanon still at the core of the agency’s operations as a regional creative hub bustling with good talent across the board, a trip to Beirut was inevitable in the wake of eased travel restrictions down under.

The anticipated 4-day visit took place at the end of March, with a handful of firsts …

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NFT: a brave new world?

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Hardly a day goes by without a new non-fungible token (NFT) initiative being announced. Everyone from Coca-Cola and Gucci to Adidas and Barbie is entering the market, hoping to benefit from the sale of digital assets whose ownership is authenticated by the Ethereum blockchain.

Fashion brands such as The Fabricant are selling digital fashion NFTs that can be worn within games and traded on marketplaces such as Enjin, OpenSea and Rarible. Walmart is planning to create its own cryptocurrency and NFT collection, indicating the company’s intent to make …

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Blink, a striking, bold and refreshingly quirky challenger bank
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The Lebanese Transparency Association launches the 'Lollar - Currency of Corruption' campaign to remind Lebanese they are #NotPayingthePrice
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APCO Worldwide launches communications Institute for regional training
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Publicis acquires e-commerce software company Profitero
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