Emplifi, a unified customer experience (CX) platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends.
According to Emplifi’s most recent data, ad spend on Facebook and Instagram in the Middle East increased 33.32% year-over-year (YoY) during Q3, and by 7.38% between Q2 and Q3. While global ad spend on Facebook and Instagram grew 43.4% YoY during the third quarter of 2021, fueled by a 10.5% growth between Q2 and Q3.
In the Middle East, brand …
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