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ARABAD NEWSLETTER July, 07 2022
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Publicis Dubai on an awareness-raising mission to fight the invisible Ethnic Pay Gap

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“Some salary gaps seem to be more visible than others, there is literally an elephant in the closet that we need to make visible.”

That’s how Louis-Georges TIN, the Prime Minister of the State of African Diaspora and Honorary President of Le CRAN (Black Associations Representative Council) briefed Publicis Dubai and assigned the agency with the mission to raise awareness on the Ethnic Pay Gap issue.

What is the Ethnic Pay Gap? The ethnic pay gap is a longstanding phenomenon and a global issue showing that non-whites employees tend to earn less than …

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Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3

Digital

Emplifi, a unified customer experience (CX) platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad spend, organic social media brand efforts, and CX trends.

According to Emplifi’s most recent data, ad spend on Facebook and Instagram in the Middle East increased 33.32% year-over-year (YoY) during Q3, and by 7.38% between Q2 and Q3. While global ad spend on Facebook and Instagram grew 43.4% YoY during the third quarter of 2021, fueled by a 10.5% growth between Q2 and Q3.

In the Middle East, brand …

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Epica Awards’ 2021 preselection revealed
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Four creatives from the UAE to judge The One Show 2022
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Wunderman Thompson fights food waste with food waste
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French egg brand Poulehouse wants President Emmanuel Macron to pardon a chicken
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