Facebook Twitter Instagram Instagram LinkedIn
ARABAD NEWSLETTER October, 03 2024
Logo


An interview with Ravi Dhar on Advertising as a force for good

Advertising

 

 Green, greener, greenest seems to be the marketing communication credo these days. Not to mention ‘inclusive’, ‘transparent’ and in general, ‘social’. What's behind all that?

‘In a nutshell, Millennials, and the younger Gen Z group and their views on climate change, amongst other things. They are also described as values-driven consumers. That is, consumers who will not buy from brands that do not align with their values. Whether social, political, moral or environmental - issues that matter to consumers must now stand on enterprise agendas. I call it stakeholder capitalism.

 

Read More

Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’

Digital

What follows is Abdulla Alhammadi’s take on a market that is witnessing unprecedented transformations.

 

It is believed that the rate and pace of change in the Kingdom is currently very high. How true is that, and how would you assess the overall pulse of the Saudi ad industry? What about the Snap community in KSA?

We’ve seen that digital transformation in particular has been widely embraced across many segments of the Saudi economy and society. Indeed, it is a key component of the …

Read More


Image

The EPICA Awards’ new film campaign reveals "Off The Record" excuses
-Advertising-



Read more

AME Awards Announces 2021 Award Winners: Regional Platinum Awards go to Government Media Office/MullenLowe MENA
-Events-



Read more
Image




Image

Bringing a film to life during the pandemic - An interview with Maria Ivanova
-Industry-talk-



Read more

Grey Doha and KidZania inaugurate mini-advertising agency for Qatar’s future marketers
-News-in-brief-



Read more
Image


Facebook Twitter Instagram Youtube LinkedIn

Copyright © 2016-2024 ARABAD ● Visit dev.arabadonline.com

Level 5 Holding
00961 1 611 115
President Elias Hraoui Avenue
Tehwita - Beirut - Lebanon