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ARABAD NEWSLETTER July, 07 2022
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An interview with Ravi Dhar on Advertising as a force for good

Advertising

 

 Green, greener, greenest seems to be the marketing communication credo these days. Not to mention ‘inclusive’, ‘transparent’ and in general, ‘social’. What's behind all that?

‘In a nutshell, Millennials, and the younger Gen Z group and their views on climate change, amongst other things. They are also described as values-driven consumers. That is, consumers who will not buy from brands that do not align with their values. Whether social, political, moral or environmental - issues that matter to consumers must now stand on enterprise agendas. I call it stakeholder capitalism.

 

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Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’

Digital

What follows is Abdulla Alhammadi’s take on a market that is witnessing unprecedented transformations.

 

It is believed that the rate and pace of change in the Kingdom is currently very high. How true is that, and how would you assess the overall pulse of the Saudi ad industry? What about the Snap community in KSA?

We’ve seen that digital transformation in particular has been widely embraced across many segments of the Saudi economy and society. Indeed, it is a key component of the …

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The EPICA Awards’ new film campaign reveals "Off The Record" excuses
-Advertising-



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AME Awards Announces 2021 Award Winners: Regional Platinum Awards go to Government Media Office/MullenLowe MENA
-Events-



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Bringing a film to life during the pandemic - An interview with Maria Ivanova
-Industry-talk-



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Grey Doha and KidZania inaugurate mini-advertising agency for Qatar’s future marketers
-News-in-brief-



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