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ARABAD NEWSLETTER August, 09 2022
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Creativity in Saudi Arabia: 'This is a time for dreamers'

Advertising

Creativity is at an all-time high in Saudi Arabia, where the advertising community is successfully tapping into a vibrant artistic community full of hope and ideas

“For me, the best work is happening on the ground, unbranded and never shy,” says Saadi Alkouatli, creative director at Leo Burnett Saudi Arabia. “We are seeing artists, fashion designers, photographers, filmmakers, singers, and YouTubers prolifically creating and hitting different chords for different audiences. This is what Im excited about and can …

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How MMS is helping brands drive growth

Advertising

Whats the market like in Saudi Arabia at the moment in terms of commercial activity?

We are currently witnessing a growing market. Vision 2030, coupled with new social reforms and an increase in the Saudi private and public investment funds, brought about tangible growth in all sectors, especially non-oil revenues such as entertainment, tourism, media and much more. I expect that it will pick up further as we continue to witness newcomers to the Saudi market, especially in platform business models (which are business models that focus on helping to facilitate interactions across a large number of participants).

Platform models …

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Cloudfactory creates “No Bias. No Excuses” campaign for the Epica Awards 2021
-Events-



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Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’
-Digital-



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The search for honest and authentic content - Interview with PHD MENA's Nawal Nasreddine
-Digital-



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Horizon FCB Dubai creates fun, well-crafted campaign for the new DHL eSHOP App
-Advertising-



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