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ARABAD NEWSLETTER November, 30 2022
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A view from Cairo: on Egypt’s advertising scene

Advertising

Egypt needs no real introduction when it comes to the world of advertising. Home to one of the Middle Easts largest advertising markets, a sizeable chunk of its best creative talent and the biggest single population base, the country is no pretender when it comes to regional clout. Which is why its trends are significant.

    Over the course of the past few years a handful of such trends have emerged. The first relates to production houses. “Production companies are all living well and each has their work, …

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How global brands are engaging with audiences in the Middle East

Industry Talk

At CNN we most frequently work with commercial partners on campaigns that are global in their scope or cover multiple regions as brands leverage our scale to connect with audiences across different geographies.

Over the course of the last year there has been a significant uptick in CNN’s regional partnerships, with brands across a range of sectors looking to specifically engage with Middle East audiences, be it market-specific campaigns or as a distinctive component of a bigger global play. 

This is notable across tourism, technology, luxury, and …

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AME Awards' winners announced and Havas ME earns a regional Platinum
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AIM: The communications solution for a brave new world
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Nakheel’s rebrand designed to support Dubai 2040 Urban Master Plan
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MBC GROUP inaugurates its brand-new headquarters in Riyadh
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