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It’s mid-afternoon and Chris Macdonald, the chairman and CEO of McCann, is enjoying his post-pandemic freedom. “You can imagine we’re all like, ‘ok, we’ll get back out there, go see people, talk to them about their business, talk to the clients, look at the work’,” he says. “I haven’t been in the Middle East for a while and it’s always good to connect to the market.”

On a short but important trip to Dubai, Macdonald, who took on the role of chairman and CEO in January last year, has been busy …

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The Egyptian media and entertainment sector is a thriving one that impacts not only Egyptian viewers but those in the Arab world as a whole.

The region grew up watching their favorite Egyptian actors in movies, series, and plays that have touched their lives. Fast forward to today and the same is still true— though now, people have more flexibility to watch wherever they are and whenever they want.

Over the years, technological advancements have brought along social media, digital and streaming platforms, giving viewers the freedom to watch …

Sasan Saeidi named CEO Wunderman Thompson New York
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