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ARABAD NEWSLETTER December, 07 2022
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Social Enterprise Thankyou Launches a Bold Initiative to Help End Extreme Poverty by Seeking Partnership with Competitors P&G and Unilever

Digital

An Australian based social enterprise, Thankyou has extended a partnership invitation to P&G and Unilever - two of the world’s largest and most influential consumer goods companies - to make and distribute its products globally, the UAE included, to help end extreme poverty. To convince these companies to take this bold move, Thankyou is asking people around the world to get involved and show the collective power of the many who believe in this change, through its campaign aptly named “No Small Plan.”

Thankyou offers consumer products, such as hand sanitizer and other personal care products, for the sole purpose …

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Think Forward 2021 report reveals the six trends that will shape social media next year

Digital

Global socially-led creative agency, We Are Social, has launched the latest edition of its annual trends report, Think Forward 2021.

Focused on the notion of ‘The Social Reset’, the report recognises the role that social media has played in shaping people’s experiences in a highly disruptive 2020, and how relationships with these channels have undergone an irreversible transformation. The agency then highlights six trends that it expects to shape social media in the next 12 months, demonstrating how brands can use these within their marketing strategies.

The trends uncovered in Think Forward 2021 are:

The Simple Life: People are re-evaluating …

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LEGO Saudi Store recreates leading Saudi newspaper to highlight the nations pride and progress
-Advertising-

LEGO stands for building every child’s potential. Its newest store in the GCC was opened in the Kingdom of Saudi Arabia, a nation consistently building towards a prosperous future.

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Running the Epica Awards in Uncertain Times
-Advertising-

A Q&A with Mark Tungate, the editorial director of the Epica Awards, which is now open for entries.

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KITKAT's famous slogan gets a KitKat's famous slogan gets a well-deserved 10 days break to celebrate brand's 85th birthday in new campaign
-Digital-



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Stars Come Out in a Crisis; Don't Let Them Fade
-Free Talk-

POV by By Tom De Waele -  Faced with Covid-19, companies have put their best talent on their most critical projects; continuing that will be critical.

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