TAGS
- Data transparency reignites Gen Z advertisers
Edward Siavo
When Alibaba-backed Daraz secured the streaming rights for the Pakistan Super League (PSL), it failed to provide digital advertisers with the abundant real time data & analytics they are accustomed to with …
- An-Nahar turns its daily edition into an essential press guide to protect journalists
With its latest edition, An-Nahar Newspaper is taking a strong and poignant stance against the alarming death toll of journalists around the world, by releasing its daily edition as a …
- A new independent group of agencies is born with global footprint including Dubai and Riyadh
- 2023: A year of “middles” in the Lebanese market Tarek Chemaly
- Awareness campaign by SPHF and IMPACT BBDO gives town in Pakistan a website as a name
- Advertising Investments in Lebanon in 2023: A Remarkable Leap Forward Naji Boulos, IAA Lebanon
- 'The Last Call' campaign bids farewell to Dodge V8 engine in style
- Property Finder ‘opens doors’ to accelerate real estate growth in the UAE
- TBWA\RAAD partners with D&AD to bring New Blood Portfolio Night to the Middle East ArabAd's staff
- Pikasso awards best OOH campaigns on its network in Lebanon and Iraq ArabAd's staff
- VML's commerce and tech experts weigh in on the future of retail
- Independent creative agencies will join WINA festival in Miami and Monterrey