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- An unstoppable force: Why influencer marketing will dominate the future of MarCom Marwa Kaabour
- TBO.COM join hands with WebEngage to harness martech and enhance customer experience
- A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
- TikTok drives impact for Mondelez in Saudi Arabia
- Volkswagen appoints new managing director for Middle East operations
- How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure) Pavel Beinia
- UM MENAT extends marketing support to female entrepreneurs on global Impact Day
- WARC's 2023 Consumer Trends report explores key issues influencing consumer purchase decisions across brands and categories
- ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement Sue Azari
- Are you not entertained? Annie Arsane, TikTok