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ARABAD NEWSLETTER July, 07 2022
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Lebanon Ad Land: Shattered Dreams and Broken Hearts

Advertising

At roughly 5.53pm on August 4, Moe Minkara and the team at marketing communications agency Mink left their office overlooking the Port of Beirut. It was the first time since the agency had moved to Saifi that they left work before 6pm. 

Everyone knows what happened next. At 6.08pm, an estimated 2,750 tonnes of ammonium nitrate stored in the port’s hangar 12 exploded, causing at least 200 deaths, 6,500 injuries, and displacing more than 300,000 people.

“There are no words that can properly describe my reaction to the explosion,” says …

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M&C Saatchi Beirut team: Future generations should not live without a past

Free Talk

On August 4, the fourth largest explosion in history rocked Beirut, destroying half the city and rendering 300,000 people homeless. The shock wave ravaged the historic Quantum House, which houses M&C Saatchi and stands less than 1km from the blast site. In a flash of a second, ceilings collapsed, windows exploded, doors came unhinged and lives came apart.

Quantum House, also known as Villa Mokbel, is a treasured heritage site in upscale Achrafieh. It has witnessed over a century of history, including the French mandate, two world wars and the Lebanese Civil War. Its unique blend …

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$63bn removed from the global advertising market in 2020 due to the impact of COVID-19
-Advertising-

Global advertising spend is on course to fall by 10.2% - $63.4bn - to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & tourism sectors as a result of the COVID-19 outbreak.

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Yves Saint Laurent Beauty Engages in a Fight Against Intimate Partner Violence with Abuse Is Not Love Campaign
-Ads of the Week-



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Zain Jordan and Adpro Communications Don't Want You to Age Fast
-Ads of the Week-



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Nana Wants To Normalize Conversations About Women's Intimate Health with #Wombstories
-Ads of the Week-



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