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ARABAD NEWSLETTER July, 07 2022
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The CRESTA 2021 President Award goes for the first time to a whole region: the Middle East

Events/Awards

After awarding all Grand Prix, Gold, Silver and Bronze for its 2021 edition, the Cresta is announcing its Special awards, as to say, the best of 2021, the special overall honors.

The Cresta Awards, now in its 28th year, draws its name from a commitment to promoting creative standards. It distinguishes its judging process by having the 120+ jury members worldwide work independently, with the scores then averaged. Awarded work must meet an absolute arithmetic standard, rather than be subject to further discussion. The organisers claim this is a fairer way to recognise the best and most innovative work, as it …

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The power of synergy: How MENA’s media and creative industry can work hand-in-hand to deliver award-winning campaigns

Advertising

Facebook’s Creative Shop Lead - Ahmed Hafez Younis share his views about how MENA's media and creative can come together to design strategies for maximum impact, and with the right channels, can create award-winning campaigns.

 

The past year has been dominated by insights and developments of the COVID age, but another potentially industry-changing dynamic has seen tremendous growth - the power of synergies - the additive effect of two or more media working together to drive overall brand or sales KPIs. Although it is true that the concept of media synergies …

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Havas ME twists YMCA 70s song and launches #YMCASelfCheck, a breast cancer self-check dance
-Advertising-



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De’Longhi Unveils ‘The Art of Transformation’, an evolutionary rebrand by Landor & Fitch
-Branding-



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Future of cinema, Abu Dhabi’s production prospects put under spotlight at CABSAT 2021
-Events-



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MCN Mediabrands and Snap to launch a mobile video measurement initiative
-News-in-brief-



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