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ARABAD NEWSLETTER July, 07 2022
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What’s in store for the Middle East gaming industry?

Digital

The number of Middle East gamers is believed to be over 100 million and the gaming industry in the MENA region is estimated to be worth $4.5bn according to a recent report by leading consultant firm Frost and Sullivan. The video gaming industry is proving to be an exciting opportunity for telecom operators who can tap into this rapidly growing market and diversify their business using their existing capabilities.

“While the Middle East is a relatively new market, the region is very switched on when it comes to the gaming and …

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Ooredoo narrates the story of the internet through an awareness film on digital responsibility

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With Ramadan a time for introspection, thoughtfulness and reflection, global telecommunications brand Ooredoo wanted to celebrate the Holy Month by encouraging online kindness and positivity.  Yet the company hasn’t launched another promotional Ramadan campaign, or a typical Ramadan music video, or a standard goodness campaign.

Instead, in aiming to inspire and connect with the younger generation in particular, Ooredoo has shared its message using a format that no brands have attempted to use before during Ramadan.

Through a beautifully crafted animated film that has rolled out across the Middle East, South East Asia and North Africa, Ooredoo tells a story …

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electriclimefilms and Riot Games Capture Essence of MENA Neighbourhoods with Wild Rift Launch
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Shangri-La Hotels and Resorts Unveils Refreshed Logo to Mark its 50th Anniversary
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Kharabeesh, Natural Star join hands to woo global Arabic content market
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Publicis Groupe appoints new CEO for Middle East & Turkey
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