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- Re-thinking Destinations: The Uniqueness of Saudi Arabia
Sara Faisal, Imagination ME
Imagination’s Senior Strategist, Sara Faisal, on how Saudi is quickly becoming a desired destination and what makes it so unique.
- The future of destinations
Matt McLean, Imagination ME
After years of isolation, the kingdom of Saudi Arabia has opened itself up to the world. In doing so, it has become the second fastest growing tourism destination on the …
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- A Global Hub in Progress: Riyadh’s Influence in City Brand Barometer 2023
- Riyadh and Jeddah debut with promising city brand assets in Saffron's City Brand Barometer 2022