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Advertising Reda Raad on Advertising: 'The race to build the companies of the future has begun' Ghada Azzi
Reda Raad, TBWA\RAAD’s CEO was named by ArabAd Advertising Person of the Year 2022. In this interview, he explains why he thinks ‘There’s never been … -
Advertising FP7McCann and Annahar Newspaper launch bold ‘Sell Your Vote’ campaign in the wake of the Lebanese elections ArabAd's staff
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Advertising Coors Light installs energy-efficient rooftops ads inspiring Americans to reduce home-cooling costs
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Advertising Against All Odds, Crisis-Ridden Lebanon Remains Region’s Creative Hub: Memac Ogilvy’s MENA CEO David Fox Eyes the Future Christina Fakhry
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Advertising The Lebanese Transparency Association launches the 'Lollar - Currency of Corruption' campaign to remind Lebanese they are #NotPayingthePrice ArabAd's staff
Editor's Picks
Events/Awards1362 entries shortlisted at the 60th annual D&AD Awards including 13 from the Middle East ArabAd's staff
News In BriefEstablishment of the Shireen Abu Akleh Memorial Scholarship at the AUB ArabAd's staff
AdvertisingNFT: a brave new world? Iain Akerman
Advertising How the 1 Billion Meals' campaign turned citizens into philanthropists helping the unprivileged during Ramadan
Free TalkSincere tributes to Reda Raad, ArabAd Advertising Person of The Year
BrandingBlink, a striking, bold and refreshingly quirky challenger bank Ghada Azzi
Art & DesignA first-of-its-kind art gallery experience by Marcus Schaefer and Sacha Jafri unveiled at Burj Al Arab Jumeirah Helipad ArabAd's staff
Art & DesignFirst Arab female-owned NFT collection launches in the MENA region ArabAd's staff
Art & DesignThe world's first official artwork on the Moon is signed Sacha Jafri ArabAd's staff
Art & DesignInto the singular world of Tony Maalouf Ghada Azzi
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Ads of the Week
Road safety has always been a topic of concern during the Holy Month of Ramadan. Al-Futtaim Toyota wanted to draw attention to the problem of these increased traffic accidents. Their Ramadan digital activation and social experience campaign titled ’Journeys of Mindfulness’ encourage drivers to relax and focus before they begin …

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