• Emirates Mars Mission Introduces The First Arabic Countdown The World Has Ever Heard
• Emaar holds special conference with retailers
• Feer McQueen

• 1362 entries shortlisted at the 60th annual D&AD Awards including 13 from the Middle East
• 10 agencies in MENA among The One Show 2022 finalists
• A hysterical character-driven spot to celebrate the return of NYFA live in-person judging

• Pentawards trophies get a makeover
• Blink, a striking, bold and refreshingly quirky challenger bank
• Anghami unveils striking new brand positioning and identity

• Al-Futtaim Toyota and AKQA tap into Islamic art to turn every drive into a ‘Journey of Mindfulness’ for Ramadan

Road safety has always been a topic of concern during the Holy Month of Ramadan. Al-Futtaim Toyota wanted to draw attention to the problem of these increased traffic accidents. Their Ramadan digital activation and social experience campaign titled ’Journeys of Mindfulness’ encourage drivers to relax and focus before they begin …