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Advertising MENA advertising expenditure dissected and analysed by Elie Aoun, CEO of IPSOS Media MEA Elie Aoun
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Advertising Dividing slogans at the heart of new campaign by TBWA\RAAD for the Lebanese Army designed to unify the nation ArabAd's staff
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Advertising Adidas’ Run for The Oceans innovative 3D billboard illustrates the threat of plastic pollution in our oceans ArabAd's staff
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Advertising When a fashion stunt shifts the conversation on a real social issue…The result is truly destroyed by Cloudfactory and The Dutch Salvation Army ReShare
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