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Industry Talk > POV

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

POV

Beyond the Data: Why Context, Timing, and Clarity Still Win

We live in an age of data saturation. Across the Gulf region, digital transformation has increased this challenge, with brands...

Danny Mendonca, Toluna 9 Jun, 2025

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era Image

Everything AI

From Target to Tactician: How Businesses Can Outsmart Ad Fraud in the AI Era

Paul Wright 8 Jun, 2025

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative Image

POV

Philosophy as a Bridge: How Strategic Communications Reshape Saudi Arabia’s Narrative

Majdi Ghraizi, Bold Influence 1 May, 2025

Saudi Arabia State of Branding Image

Branding

Saudi Arabia State of Branding

Ibrahim Lahoud, Brand Lounge 19 Feb, 2025

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)' Image

POV

Saleh El-Ghatit: 'My take on humor across culture (and what I've been trying to tell marketers in Europe recently)'

Saleh El-Ghatit, Serviceplan Arabia 4 Feb, 2025

Technocalamity Image

POV

Technocalamity

Naseem Javed 11 Dec, 2015

The Butterfly Effect Image

POV

The Butterfly Effect

Nadim Khoury 10 Dec, 2015

The New Face of Advertising Image

POV

The New Face of Advertising

Saad El Zein, TNG 10 Dec, 2015

The Future Favours the Bold Image

Free Talk

The Future Favours the Bold

Alex Saber 10 Nov, 2015