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Oman Steps Into AI-Powered Advertising With Omantel–Publicis Alliance Image

Digital/Tech

Oman Steps Into AI-Powered Advertising With Omantel–Publicis Alliance

Muscat makes its first move into AdTech with an AI-driven ecosystem that aims to set a new Gulf benchmark.

ArabAd's staff 25 Sep, 2025

Rima Abdul Malak Returns to Beirut to Lead L’Orient-Le Jour Image

Media

Rima Abdul Malak Returns to Beirut to Lead L’Orient-Le Jour

Ghada Azzi 25 Sep, 2025

Publicis Groupe Middle East Buys Chain Reaction to Strengthen Performance Marketing in UAE and KSA Image

News

Publicis Groupe Middle East Buys Chain Reaction to Strengthen Performance Marketing in UAE and KSA

Gaya Salam 24 Sep, 2025

WOW Awards Middle East Returns for 3rd Edition in Dubai Image

News In Brief

WOW Awards Middle East Returns for 3rd Edition in Dubai

Gaya Salam 24 Sep, 2025

WOO Tackles OOH’s Future in Seoul as Global Network Expands Image

News In Brief

WOO Tackles OOH’s Future in Seoul as Global Network Expands

Gaya Salam 23 Sep, 2025

Dentsu Puts Production in the Spotlight with Assi Rahbani at Tag MENA Image

Production

Dentsu Puts Production in the Spotlight with Assi Rahbani at Tag MENA

ArabAd's staff 19 Sep, 2025

Google’s New Protocol Lets AI Agents Pay for You Image

Everything AI

Google’s New Protocol Lets AI Agents Pay for You

Patrick Amhaz 18 Sep, 2025

Awards

BigTime Creative Shop Tops Cresta Awards Shortlist in Middle East First

Ghada Azzi 16 Sep, 2025

Umm Al Quwain Bets on Lebanon’s Digital Future Image

News In Brief

Umm Al Quwain Bets on Lebanon’s Digital Future

ArabAd's staff 16 Sep, 2025

Rasha Khalifa Al Mubarak Pushes Arabic Music to the Forefront of the Global Creative Economy Image

News In Brief

Rasha Khalifa Al Mubarak Pushes Arabic Music to the Forefront of the Global Creative Economy

Gaya Salam 16 Sep, 2025

After 40 Years at the Helm, Wintour Seeks Successor to Run American Vogue Image

Media

After 40 Years at the Helm, Wintour Seeks Successor to Run American Vogue

Ghada Azzi 26 Jun, 2025

MRM MENAT Joins Forces with Shopify to Redefine Commerce in the Middle East Image

News

MRM MENAT Joins Forces with Shopify to Redefine Commerce in the Middle East

StickyGinger sharpens focus with fresh global and regional wins Image

News

StickyGinger sharpens focus with fresh global and regional wins

Gaya Salam 15 Sep, 2025

Kekst CNC Expands Regional Footprint with Senior Hire in Abu Dhabi Image

News In Brief

Kekst CNC Expands Regional Footprint with Senior Hire in Abu Dhabi

ArabAd's staff 7 Sep, 2025

RFI România Expands Its Moldovan Footprint Image

News In Brief

RFI România Expands Its Moldovan Footprint

ArabAd’s staff 29 Aug, 2025

Impact BBDO’s PromptZero Tackles AI’s Energy Waste Image

Campaigns

Impact BBDO’s PromptZero Tackles AI’s Energy Waste

Ghada Azzi 27 Aug, 2025