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Oman Steps Into AI-Powered Advertising With Omantel–Publicis Alliance Image

Digital/Tech

Oman Steps Into AI-Powered Advertising With Omantel–Publicis Alliance

Muscat makes its first move into AdTech with an AI-driven ecosystem that aims to set a new Gulf benchmark.

ArabAd's staff 25 Sep, 2025

Publicis Groupe Middle East Buys Chain Reaction to Strengthen Performance Marketing in UAE and KSA Image

News

Publicis Groupe Middle East Buys Chain Reaction to Strengthen Performance Marketing in UAE and KSA

Gaya Salam 24 Sep, 2025

Google’s New Protocol Lets AI Agents Pay for You Image

Everything AI

Google’s New Protocol Lets AI Agents Pay for You

Patrick Amhaz 18 Sep, 2025

StickyGinger sharpens focus with fresh global and regional wins Image

News

StickyGinger sharpens focus with fresh global and regional wins

Gaya Salam 15 Sep, 2025

Is ChatGPT Winning the AI Race? Image

Everything AI

Is ChatGPT Winning the AI Race?

Patrick Amhaz 12 Sep, 2025

Beyond the Data: Why Context, Timing, and Clarity Still Win Image

Digital/Tech

Beyond the Data: Why Context, Timing, and Clarity Still Win

Danny Mendonca, Toluna 9 Jun, 2025

AppsFlyer Elevates Sarah Maina to Regional Manager Image

News In Brief

AppsFlyer Elevates Sarah Maina to Regional Manager

ArabAd staff 27 May, 2025

Meta's revenue skyrocketed over the past 10 years Image

News In Brief

Meta's revenue skyrocketed over the past 10 years

Global mobile data spending hits $641 billion in 2024, poised for $30 billionsurge Image

Digital/Tech

Global mobile data spending hits $641 billion in 2024, poised for $30 billionsurge

Machine learning remains the fastest-growing sector in the AI revolution Image

News In Brief

Machine learning remains the fastest-growing sector in the AI revolution

ArabAd's staff 24 Mar, 2025

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience Image

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

AI Assistants in Research: Friend or Foe? Image

Everything AI

AI Assistants in Research: Friend or Foe?

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData Image

Everything AI

Influencers see Alexa+ as game-changer in personalized AI experiences, reveals GlobalData

ArabAd's staff 9 Mar, 2025

iPhone has surpassed an extraordinary $2 trillion in lifetime sales Image

News In Brief

iPhone has surpassed an extraordinary $2 trillion in lifetime sales

ArabAd's staff 5 Mar, 2025

Seven Saudi Influencers Redefining the Conversation through their Unique Voices Image

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

Christina Fakhry 16 Feb, 2025