TAGS
- The death of the agency brand
Iain Akerman
In a world where holding companies are offering bespoke cross-party teams and agencies are merged without emotion, is the end of the agency brand at hand?
- Ghada el Khatib: the Giant Leap?
Seasoned communication professional, Ghada el Khatib, who was at the helm of two companies in Beirut (PR company Asda'a BM and ad agency Y&R) joined Plus Holding company as chief …