Aramex delivers a call to peace via its Ramadan campaign
Posted on 2024 Mar,20

Aramex, the global provider of comprehensive logistics and transportation solutions, has launched a special video campaign for Ramadan centered around an undelivered parcel destined for Gaza. This campaign highlights a message of peace and togetherness as part of Aramex’s commitment to promoting global harmony.

In Ramadan and at all times of the year, some parcels hold joy, others hold memories, necessities or even aid. But what if they're held back?

Focused on the word Salam or peace in Arabic, the Aramex campaign depicts a parcel that is being sent by a Palestinian citizen living abroad to his family back home in Gaza, which is held back in a storage room midway through its journey, until either a ceasefire or peace agreement is in place, or the borders are opened up and parcels can be delivered to Gaza.

The moving film is directed at people from all over the world who wish for peace in the world, and ends with a call to action to send a message of peace via the website. On this dedicated site, people can record a short video message and say the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.

Commenting on the initiative, Mike Rich, Group CMO at Aramex, said: "We were struck by a poignant question: What do you do when you cannot deliver a parcel to places like Gaza, especially in the holy month of Ramadan? The answer that resonated deeply was 'Salam' or 'Peace'—a message that transcends borders and speaks to the heart, provides reassurance to all communities, and holds out hope for the future. At the center of our complex and ever-growing operations at Aramex is our pursuit of Delivering Good and helping communities. Social responsibility has always been a vital part of our strategic focus, and we are proud to launch this campaign and demonstrate the power of one word—peace—that can truly make a difference to our collective future. This is a campaign that is very close to our hearts and driven by Aramex’s mission to deliver a better future to all communities, and I am confident that this will resonate in the hearts and minds of people across geographies."

The Ramadan video campaign underpins Aramex's keenness to leverage its market-leading reach and goodwill within the region and beyond to support local and global efforts in promoting messages of peace.






CMO: Mike Rich

Global Marketing Director: Daniel Nuss

Global Marketing Manager: Rizek Freij

Sr. Marketing Executive: Megan Coutinho

Sr. Paid Media Executive: Natali Abuzulof

CRM Executive: Naief Amr

Social Media: Jenny Coulson, Nicola Sprenger, Kendall Attree


Global Creative Director: Shahir Sirry

Copy: Omar Arafa, Claire Tanner-Robert, Thando Solundwana, Shahir Sirry

Art Director: ibrahem khwaldeh, Alexis Titus

Senior Graphic Designer: Murad Nofal

Graphic Designer: Ibrahem Sarayrah

UI/UX Designer: Stiaan le Roux

Jr. Creative Producer: Nour Eldin Sarhan

Editor/Designer: Mykyta Cherkasov

Cr. Traffic Manager: Mohammad Hamed


PH: LittleBig Productions

Director: Shahir Sirry

Executive Producer: Andrew Slough 

COO: Neil Zaayman

Head of Production: Elmaree Bohm 

Line Producers: Kris Marx & Lauren May



Parcel Sender: Gérard Rudolf

Aramex Courier: Marlon Swarts


Cape Town Crew:

1st AD: Darryn Bennett

DOP: Kirk Morgan

1st AC: Siya Jim

DIT: Julian Evans

Gaffer: Simon Howes

Best Boy: Quade Howes

Spark: Joshua du Toi

Grips: Garth Wentzel

Grips Assist: Antonio Steeneberg

Grips Assist: Mark Wentzel

Art Director: Maria Labuschagne

Art Assist: Caroline Walker

Art Assist: Sipho Mabeko

Wardrobe Stylist: Yonela Makoba

Hair & Make Up Artists: Xola Makoba

Security: Vizual Impact

Paramedic: Pumza Sitsheke

Location Manager: Jardin Roestorff

Catering: Shesha


Amsterdam Crew:

DOP: David Doom

1st AC: Vincent Sennet

FPV Drone Operator: Nick Riley @Big Bird Cinematography

Gaffer: Daan de Boer

Best Boy: Gijs Van Leeuwen

Grips: Jorrit Haas


Post Production:

Editor: Luke Veysie

Colorist: Nic Apostoli

Sound Studio: Pressure Cooker Studios

Sound Designer: Keith Kavyi

Sound Design Producer: Chloe Ellis


Website Development:


Project Manager / CEO: Omar Osman 

Lead/ Software Engineer: Mohamed Abu-El Nour

Software Engineer: Mina Mounir

UI/ UX Designer: Rowan Mostafa

Operations Director: Zeyad Atef