Cartier and publicis Luxe present the 'LOVE IS ALL' film, an uplifting ode to timeless love
Posted on 2021 Nov,18

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An unparalleled 2-min choral film titled 'Love is All' has been developped by Publicis Luze for Maison Cartier. This heartful hymn to universal love is designed to celebrate the power of togetherness, of joy and love, with a hashtag #CartierLoveIsAll.

This never seen before worldwide campaign brings together a number of famous friends of the brand : Willow Smith, Jackson Wang, Lilly Collins, Ella Balinska, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Mélanie Laurent, Troye Sivan, Annabelle Wallis, Maisie Williams. An extraordinary cast that sung and danced “à l’unisson” the Love is All anthem.  

Composed and published in the 70s by Roger Glover, this pop melody brings back on stage the importance of being with your close ones, because after all, Love is all.  

A magical moment that could have only happen in an emblematic box, Cartier’s red box : magic, joy, products, celebrities…there are many powerful and intense emotions in a Cartier box !  

Directed between Paris, Los Angeles and Shanghai, by the British director and fashion photographer Charlotte Wales, this film offers a pure moment of enchantment. 

The worldwide campaign has been released the 16th of November through cinema, 3D DOOH, TVC, billboards, social media content and the official launch of Cartier’s page on TikTok.  

This inspiring expression of love is the first chapter of Celebrations at Cartier, and will be followed by more bright happenings.

 

 

CREDITS

Director : Charlotte Wales (Colors)
Post-production film : Mathematics 

Post-production music : Thomas Anduze 

Business Affairs music : Barthélémy Ponsot (Prodigious)
Post-production digital assets : Prodigious 

Print : Maud Rémy-Lonvis 

 

CARTIER INTERNATIONAL
Sr Vice President Chief Marketing Officer: Arnaud Carrez 

International Creative Communications Director : Emmanuelle Guillon 

Creative Profuct Content Director : Marco Terroni 

Creative Corporate Content Director : Elodie Hubsch-Thiele 

Creative Content Group Manager : Hélène Duval 

Creative Content Senior Project Manager : Anissa Bouaziz 


AGENCY : PUBLICIS LUXE
Creation : Antoine Bonodot  

Creation Film and Digital : François Pelce, Camille Beaujard, Benoit Chanson, Melissa Masson 

Creation Print: Jeremy Givord, Valentin Fillet 

Creation CRM and e-commerce : Jean Baratto, Pauline Etourneau
Commercial: Amandine Ribeiro, Yasmina Bourbih, Adeline Pellet, Marine Michoud, Laurence Lévy, Natalia Dobiecka Anne-Charlotte Delaisement
TV production: Christine Bouffort 

Art buying : Emma Boutami