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Free Talk
Lost in Translation? Why Arabic ads deserve a makeover (and Arabic copywriters deserve the mic)
Abdollah J. Zeynabi, TBWA\RAAD
What the Prisoner’s Dilemma Can Teach Us About Pitching
Alexandra Richards, Gambit
One of the most heated and never-ending topics in adland is pitching. It is argued that the pitch needs to change because it is too taxing and emotionally and fiscally …
‘I Wish I Could’
Roger Halaby, Hanging Gardens
The Power of Storytelling: Crafting Narratives that Resonate
Nadim Khoury
Sachini Imbuldeniya: ‘Sisters aren’t doing it for themselves’
Sachini Imbuldeniya, House of Oddities
Khaled AlShehhi: ‘I find my focus in silence’
ArabAd's staff
The problem of Dubai is Dubai
Mounir Harfouche, MullenLowe MENA
Dolly Saidy: 'Let’s produce responsibly'
Dolly Saidy Makhoul, Mint MENA
Roger Halaby: 'My strategy is to increase sales'
The rise of localization in an increasingly polarized world
Carla Dabis, VICE Media Group MEA
Brands, take note: What to really look for in a Public Relations agency
Baha Hamadi, Keel Comms
Samer Younes: ‘I simply love what I do, and it’s not even half-time’
The need for multiculturalism in creativity
Tamara Azar, Imagination ME
Marketing: A Way of Thinking - A Way of Living
Roger Halaby, the Hanging Gardens Agency
