Free Talk
The Duality of Everything – AI Included
Azhar Siddiqui
Azhar Siddiqui, Managing Partner, Mediaplus Middle East, reflects on the duality of everything— AI included.
Marketing hiring AI as an assistant
Roger Halaby
Are we witnessing the fall of human marketing and the rise of artificial intelligence marketing? Is artificial intelligence a threat to the advertising and marketing industry? Roger Halaby, CEO, Hanging …
How virtual brands can increase profit without increasing costs
Naji Haddad
Sustainability to drive shareholder value for your business
Rohan Chopra
Return on Relationship (RoR): Driving Success in Advertising
Sarmad Hyder
Natasha Romariz Maasri: ’I reserve the right to change my opinion on anything’
How can the ad industry create a greener tomorrow?
Jennifer Al Ghorayeb
World Cup excitement outside the stadiums
Elias Wakim
Paul Labban: ‘My worst nightmare: to live with no dreams’
Brain drain is really brain gain
Dimitris Tsingos
Adman Bernard Bridi publishes new book that reads like a thriller
ArabAd's staff
The Handbook of Arabic Copywriting: On The Myth of ‘White Arabic'
Rani Amayri
Gaming as a channel: how to increase your brand's marketing success through gaming
Charbel Jreijri
Trends shaping sustainability innovation in seven Industries across the Middle East
