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Meta's revenue skyrocketed over the past 10 years Image

News In Brief

Meta's revenue skyrocketed over the past 10 years

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience Image

Digital/Tech

New interactive ad format introduced by Tarek Nour Group set to change the VOD experience

Ghada Azzi 12 Mar, 2025

AI Assistants in Research: Friend or Foe? Image

Digital/Tech

AI Assistants in Research: Friend or Foe?

From Cookies to Collaboration: RMNs are the new gold standard in advertising Image

Digital/Tech

From Cookies to Collaboration: RMNs are the new gold standard in advertising

Paul Wright, AppsFlyer 10 Mar, 2025

Seven Saudi Influencers Redefining the Conversation through their Unique Voices Image

Digital/Tech

Seven Saudi Influencers Redefining the Conversation through their Unique Voices

Christina Fakhry 16 Feb, 2025

TradeMania or when trading becomes a game Image

Digital/Tech

TradeMania or when trading becomes a game

ArabAd's staff 4 Feb, 2025

Social media trends for 2025 by Tito Ribeiro Image

Digital/Tech

Social media trends for 2025 by Tito Ribeiro

Tiago Ribeiro 17 Jan, 2025

AI in Market Research: Toluna ready to transform consumer understanding Image

Digital/Tech

AI in Market Research: Toluna ready to transform consumer understanding

Georges Akkaoui, Toluna MEAT 17 Jan, 2025

AppsFlyer's lookback at 2024’s top mobile app trends Image

Digital/Tech

AppsFlyer's lookback at 2024’s top mobile app trends

ArabAd's staff 13 Jan, 2025

How Connected TV is Transforming Consumer Engagement! Image

Digital/Tech

How Connected TV is Transforming Consumer Engagement!

Gagan Uppal, Xapads Media 13 Jan, 2025

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World Image

Digital/Tech

Mastering Influencer Marketing: Building Trust with Saudi Audiences in a Digital-First World

Aya Hammad, Warner Bros MENA 23 Dec, 2024

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024 Image

Digital/Tech

Saudi is Big on Football: over five million related inquiries made to Alexa in KSA in 2024

ArabAd's staff 26 Nov, 2024

Influence is Evolving, and Creators are Leading Image

Digital/Tech

Influence is Evolving, and Creators are Leading

Amine Al adem, Spark Foundry 24 Oct, 2024

Famesters reveals groundbreaking AI in influencer marketing report Image

Digital/Tech

Famesters reveals groundbreaking AI in influencer marketing report

ArabAd's staff 21 Oct, 2024

New Kantar study shows a significant trend towards YouTube consumption on Connected TV Image

Digital/Tech

New Kantar study shows a significant trend towards YouTube consumption on Connected TV

ArabAd's staff 14 Oct, 2024

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report Image

Digital/Tech

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report