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Digital
Baby Boomers’ shift to digital content accelerates but brands are failing to keep up, finds WARC in new report
Is SearchGPT The “Grim Reaper” For Google Rankings? What businesses need to know
Lorenzo Luiso, Brick Digital
Brick Digital Founder Lorenzo Luiso looks at how AI search may impact businesses - with a particular focus on the potential shake-up to the current strategies of SEO.
How to launch your first influencer marketing campaign: a 7-step guide
Viktoriia Petrova, Famesters
Shopping apps are thriving: annual revenue hit over $33 billion in five years
ArabAd's staff
MENA mobile sales grew by 20% in the first half of 2024
74% of web users unaware of digital tracking
ArabAd's staff
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AppsFlyer investigates shifts behind mobile gaming's modest growth
WARC report 'The Future of Programmatic 2024' explores key trends set to shape programmatic advertising over the next 12 months
How to grow new customers from seed data
Terry Kane, The Trade Desk
AppsFlyer's new report shows uplift for eCommerce apps
People want to follow people, not faceless brands
Svenja Malzahn, Sumea Social
Leveraging audience segmentation in CTV sports advertising
Gagan Uppal, Xapads MENA
How AI is Changing the Marketing and Advertising Industry—for Better or Worse
Ghassan Younis
WARC highlights e-commerce trends in 'The Future of Digital Commerce' 2024 report
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