Digital
In the ‘NOW’ era, Middle East marketers should prioritise payback periods and cashflow
Paul Wright, AppsFlyer
Paul Wright, General Manager Western Europe and MENAT at AppsFlyer, explains why marketers need to start focusing on payback periods instead of the traditional LTV & CAC or long-term ROAS, …
How UAE's Webby winner Socialize is exploring Web3 innovation for advertising
Akanksha Goel, Socialize UAE
Web3 technologies are developing at an impressive pace and there are creative ways in which brands and advertisers can use them to increase impact and engagement. Following the successful launch …
An unstoppable force: Why influencer marketing will dominate the future of MarCom
Marwa Kaabour
A new era of programmatic advertising beckons but questions remain whether advertisers are prepared
Will advertising’s glorification of AI ruin GenZ’s mental health?
Why presentation pays off – how a well-designed user interface and experience help your website’s overall ranking
Mahmoud Alhamed
Snap’s ‘Lens Creator Rewards’: a wonderful opportunity for AR Creators
TikTok users set to hit 955 million users globally by 2025
Data-driven advertising key to reaching back-to-school shoppers in the UAE
Terry Kane
How to write an influencer brief to get the worst ad integration for your product (Get the influencer brief template to avoid failure)
Pavel Beinia
Technology and the pursuit of self-discovery
Nadim Khoury
ChatGPT and Bard Plugins — New revenue stream for eCommerce brands is the next opportunity for marketing measurement
Sue Azari
YouTube’s global advertising revenue is set to rise 4.0% in 2023 to reach $30.4bn
OTT content is the new global influencer
Pooja Suvarna
