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Digital
Why ad tech is growing and how to start your own business on it with a white-label solution
Roman Vrublivskyi, chief commercial officer at Smart-Hub.io, dwells upon challenges of the ad tech business in MENA and shares his vision on how the white-label model can solve them.
Businesses are doubling down on mobile marketing and sophisticated measurement
Middle East Ad Spend on Facebook and Instagram Climbs 33.32% YoY in Q3
The Secret to Mastering the #TikTokMadeMeBuyIt Trend Revealed
Influencer marketing comes of age after COVID-19
Collaborating with influencers this festive season? Top tips to ensure it goes smoothly
A peak into the marketer’s evaluation toolbox. What should I use? Dimple Dinesh explains
Dimple Dinesh
Snap launches ‘Open Your Snapchat’ global marketing campaign in UAE and Saudi Arabia
How customer care has evolved and why it should be a top priority for brands
Shellie Vornhagen
This holiday season: people will always shop as people first says Rana Bouri of Facebook MENA
Rana Bouri
E-Commerce Optimization In Saudi Arabia - An interview with Joe Ghantous of Right Service
The Next Era of Marketing has Begun on TikTok
MENA digital adspend reaches USD3.64 billion in 2020
Abdulla Alhammadi: ‘The advertising industry in KSA has massive potential’
Ghada Azzi
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