Digital
How to drive and measure impact this Ramadan
Rasheeqa Jacquesson
Rasheeqa Jacquesson, Marketing Science Partner for MEA at Meta, explains how to get the most out of your campaigns, especially during Ramadan. She suggests several approaches to campaign results measurement …
Marketing in an AI-driven world
Neel Pandya
The disruptions brought over the past few years have revolutionized the way we work, shop and consume data. Even education institutions, restaurants and retail businesses that had a strong offline …
Online video emerges as an effective format in an evolving media landscape
Five reasons why ChatGPT is not a silver bullet for marketing
Laura K. Inamedinova
Ad tech trends expected to dominate Western Asia and Lebanon digital landscape in 2023
Roman Vrublivskyi
Rudy Shoushany, the transformational thinker
Iain Akerman
Sony MEA identifies key trends set to dominate the digital landscape in 2023
Digital 2023 new report shows that social media use is on the increase globally
TikTok’s ‘What's Next Report’ 2023 identifies three defining trend forces
Promofix spearheads the digital transformation of the KSA media industry and beyond - JGroup's CEO Imad Jomaa explains
Ghada Azzi
Four mobile app predictions for 2023 that every UAE marketer should be aware of
Paul Wright
Inactive users, Poor Retention and Lost Potential Revenue — Remarketing can solve these mobile app woes
Paul Wright
Market conditions and privacy changes continue to disrupt app marketers and media companies, finds AppsFlyer’s Performance Index
Five major mistakes brands make when conducting an influencer marketing campaign
