Believe it or not, Heinz Arabia introduces groundbreaking ketchup insurance policy covering 57 claims to tackle ketchup catastrophes
As part of their latest campaign in collaboration with creative agency FP7 McCann, Heinz Arabia has introduced a new solution for ketchup lovers who sometimes get a little carried away - the world's first-ever ketchup insurance policy.
This unexpected new insurance coverage from Heinz, the popular ketchup brand, aims to alleviate the stress and inconvenience of everyday ketchup spills, splatters and splotches.
Inspired by the countless social media posts showcasing ketchup-related accidents, Heinz Arabia’s new campaign is offering a comprehensive insurance and benefits package covering 57 different types of claims for those who believe that Heinz always worth the risk.
From stains on carpets and clothing to splatters on your pet, ceiling, or sofa, the insurance directly addressed their consumers’ concerns and provides swift and hassle-free compensation to affected individuals.
Heinz-lovers in the UAE will have the opportunity to redeem compensation through a range of rewards, including home cleaning services, laundry assistance, handyman services, and even indulgent spa treatments! All accessible through MyBenefits – the Middle East's employee benefits app.
Commenting on the launch, Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, said: "Here at Heinz, we know our fans' love for our ketchup can sometimes be, well, a bit over the top. Our research tells us that 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it totally worth it. That's why we're rolling out ketchup insurance – to turn messy moments into pure joy and convenience for our die-hard fans, letting them enjoy their ketchup incidents worry-free.”
Federico Fanti, Chief Creative Officer at FP7McCann says of the idea: “Using social listening allows us to provide solutions for consumers in a humorous way – while turning a relevant insight into something to benefit from. And it’s not only about cleaning messes but offering unlikely solutions.”
Individuals who have experienced ketchup-related incidents matching any of the 57 claims covered by the insurance are encouraged to apply via Heinz Arabia's website, social media channels using the hashtag #HeinzKetchupInsurance.
