Leo Burnett Jordan tackles domestic violence with powerful film
Posted on 2020 Oct,07


Fatima, a Jordanian mother of three had recently been a victim of domestic abuse by her husband who gouged both her eyes out in front of her children. Sadly, she lost her eyesight permanently that terrorizing night and was never able to see justice.

In a male dominant country, where social justices and legal rights are dictated by the men of the country, talking publicly about issues such as violence against women was a challenge in itself, explained the creative team at Leo Burnett Amman.

Only in Jordan, 6 in 10 women are subject to physical violence every year and people barely hear about them.

Leo Burnett wanted to break the silence by creating an honest conversation around the topic. Hence this powerful film.

"If the legal system won’t give justice to Fatima for losing her eyes, we’re taking out the ‘I’ of Justice ourselves," asserted the agency.

 

 

Credits:
 
General Manager: Arwa Jassem
Creative Director: Aram Taminian
Social Media Manager: Salah Hanbali
Communication Executive: Bana Faris
Art Director: Mohammad Hamdan
Animator: Nora Hindi