Nissan & TBWA\RAAD deliver an entertaining ride to experience the thrill of ‘The Unusual Suspects’ campaign
Posted on 2024 May,06  | By ArabAd's staff

The latest campaign by Arabian Automobiles Company (AAC) offers you a plunge into the gripping world of ‘The Unusual Suspects’, through the investigation journey set to uncover the true culprit behind the stolen Altima

In this intriguing series, AAC Nissan takes storytelling to new heights, introducing audiences to a captivating narrative set against the backdrop of Dubai's bustling streets.

Yes car has been  stolen in the city of Dubai. As soon as the incident has been reported, an imvistagation kicks on to find who is behind this auto theft. 

Through this mini series, developed by the team at TBWA\RAAD, the standout features of the new Nissan Altima, are unveiled.

With "The Unusual Suspects," Nissan defies the ordinary by crafting an unconventional plot surrounding that stolen Altima in the city of Dubai- an usual happening in such a city and obviously they are facing unusual suspects..

Each episode unfolds with a blend of suspense and entertainment, as viewers follow the investigation into the missing car.

From eccentric suspects to unexpected twists, every week brings a new layer to the mystery, offering viewers an insider's look into the Altima's exceptional features.

Through a serialized approach, AAC aims to forge deeper emotional connections with its audience. Week by week, viewers are drawn deeper into the storyline, immersing themselves in the world of the Altima and eagerly awaiting each new episode.

Celebrating three decades of innovation, the Altima stands as a testament to Nissan's commitment to "Innovation that Excites."  

Nissan Middle East invites viewers to join them on this investigation journey as the true culprit behind the stolen Altima is uncovered.

This series acts as an opportunity to discover the remarks traits and driving intentions behind this iconic model. 


Agency Credits:

Agency - TBWA\RAAD

Joe Lahham – Managing Director 

Walid Kanaan – Chief Creative Officer

Georges Kyrillos - Regional Creative Director

Jad Chidiac - Senior Art Director

Hiba Shmaysani - Copywriter

Richard Rao - Account Director

Vidhi Gupta - Senior Account Manager

Mohammed Aayaz - Account Executive

Mazin Isameldin - Social Media Manager

Stephanie Eter - Social Media Executive

Elissya Abboud - Social Media Executive

Fuad Tharakandiyl - Content Creator

Jana Jamaleddine - Content Creator

Romy Abdelnour – Head of Communications

Lea Moufarej – Communications Executive


Production House: BKP

Tarek Korkomaz - Director/DOP

Martin Velkov - Executive Producer

Hany - Creative Editor Motion Designer

Jan Paolo Quinquito - Creative Editor Motion Designer

Sebastian Vronski - Sound designer, SFX, mixing