So easy you can do it in your sleep - HSBC Dubai use sleepwalker to advertise Apple Pay
Posted on 2017 Nov,22  | By ArabAd staff

In recent years, Dubai has been making tremendous efforts to become a digitally equipped city – Smart City. With its goal to become paperless for all transactions by 2020, mobile wallet is gaining significant traction to enable more convenience and a secure way to pay.

For the launch of its Apple Pay service, HSBC was up against multiple competitor offers. So, the bank needed to break the clutter and be heard. ‘The SleepShopper’ campaign does exactly that while introducing Apple Pay and generating awareness.

Aimed at the tech-savvy generation, the film depicts the subconscious journey of a sleepwalker who is on his supermarket shopping spree, late at night. After selecting his everyday items such as cereal, milk and eggs, he pays for them intuitively using Apple Pay leaving the supermarket employee and his co-worker in sheer amazement and disbelief. This quirky yet informative film smartly dramatises the effortless and smooth process of Apply Pay that even goes unnoticed by its user. 



HSBC Regional Head of Consumer Assets Marketing: Ashish Mishra 

HSBC Regional Marketing Manager - Cards Portfolio: Garen Yebremian  

Agency: J.Walter Thompson MEA

Creative Director: Gautam Wadher 

Art Director: Carine Howayek 

Business Director: Nermine Barrada

Senior Account Executive: Nabil El Kourdy 

TV Producer: Julia Schmutzler 

Production House : What If Creative Studio

Director : Markus Virpiö

Media: Mindshare