BETC transforms its CSR report into a hotel for bees
Posted on 2021 Nov,13

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To raise awareness around the preservation of wild bees that don't produce honey but are key to the development of biodiversity, BETC transformed its CSR report into a hotel for bees able to shelter our beloved companions

BETC is committed to a CSR approach, through the ecologically responsible design of its advertising campaigns, the sharing of sustainable messages, or the promotion of a new vision of sustainability.

That's why, in the same vein, the agency created Bee'n'Bee, an original way to raise awareness around the preservation of wild bees, essential to pollination.

You are probably aware that bees are in danger. But what you might not know, is that wild bees are as useful in nature as their domestic cousins that produce honey. Indeed, they contribute to 80% of pollination of wild plant species, 75% of cultivated plants and 90% of fruit trees. However, wild bees are in danger of extinction even though they are vital to the preservation of our environment. That's why BETC is committed to the preservation of wild bees.

To raise awareness around this critical issue and launch discussions that could foster sustainable solutions for wild bees, BETC is offering a second life to its CSR report, launching it in an eco-friendly way by turning it into a hotel for bees--the Bee'n'Bee, a bed and breakfast" hotel for wild bees. 

The Sustainability report turns indeed into a DIY hotel for the preservation of wild bees. By folding the pages of the CSR report it gets a new life and becomes a hotel for bees and helps them find a shelter.

In their natural habitat, wild bees are used to shelter themselves in small cavities: a snail shell, a plant stem, in tree holes ... By recreating these alveoli with pages of the CSR report, BETC is giving its readers the ability to provide a shelter for bees.

Special versions of the report were printed on water-proof mineral paper containing pumice stone to guarantee the durability of the object in every type of weather conditions.

In the city, in the country, on balconies, or inside gardens, every space could contribute to the preservation of bees. Together, let's support this cause and find together sustainable solutions to help their survival.




Brand: BETC

Ad Agency: BETC

Agency Managers: Valérie Richard, Alexandra Amana. Mathilde Chamak

Executive Creative Director: Remi Babinet

Creative Director: Jerome Galinha

Art Director: Nicolas Amiard

Copywriter: Arthur Cieutat

Producer: Benjamin Nieto

Traffic Manager: Celia Chiarotto-Dafi